Can E-Commerce Boost In-Store Sales?

Traditional brick and mortar retail locations often feel many online developments don’t apply to their situation and many times they’re right. However, the rapid rise of smart phones, tablets, and other portable devices are changing the way consumers shop. People are creating and storing shopping lists, scanning product bar codes to compare prices, and accessing coupons and promotions all on their phones and in your store. Going Mobile (GoMo) is a must.
 

GoMo has the potential to make life easier on customers by helping them get to what they want more quickly. It also gives your consumers the information they need, when they need it, helping them to make the right choices; increasing sales, customer satisfaction and loyalty, and adding a new kind customer experience—a digital one.
 

While walking through your store, every resource of the web is in the palm of their hand—and they use it. How can that be to your advantage? Come learn with other small businesses and discover:

• Where and how are consumers using mobile devices in retail environments?
• How can my products on the shelf lead to improved online sales?
• Even without an e-commerce presence, how can I engage mobile users?
• What are some tips to promote mobile interaction in my store?
• How can QR codes or other mobile links help? How do I use them right?

About Matthew Olson

Matthew has a diverse background ranging from technical document design to commercial printing. Passionately creative, Matthew launched Signalfire, LLC in 2006 to design brand-smart websites with a fantastic user experience. An early adopter to social media and an accomplished speaker, Matthew uses his creativity and experience to develop innovative, cross-media approaches to marketing.
 

About Lake Geneva Economic Development Corporation

LGEDC was formed in 1981 to coordinate the activities and resources of the public and private sectors in Lake Geneva to promote the achievement of community-wide economic development and local neighborhood improvement. The corporation's goals were designed to stabilize the local economy, provide incentives for all local investment, help establish and attract environmentally desirable business, and promote job growth and tax-based diversity through community-based development programs.

Sponsored By Pesche's Green Houses.